Food or Makeup?
In this credit crunch, everyday women like us definitely are forced to make choices in the fashion department. But are you willing to cut down on your food to save money and continue splurge on your makeup and clothing? I was reading this article in the Telegraph, Credit crisis appeals to women, talking about there are a lot of women who will not compromise on their cosmetics but are willing to cut back on the food, even go hungry, to continue to be able to afford their expensive makeup. And the article kind of called them insane.
“According to the beauty website www.feelunique.com, nearly three quarters of us regard cosmetics as everyday essentials while food, apparently, falls into the distinctly frivolous department.
At first glance, this tells us three things of equal obviousness: women have skewed priorities; are outlandishly superficial – and yes, we are indeed on the verge of a recession. What’s far more telling about the survey’s results is that something women have been quietly mourning for years has just been brought back into play: choice.
“The odds are that the women trading in their spaghetti bolognese for L’Oreal bronzer are not on the bread-line, so any cut-backs they do make will, at this stage, be both minimal and illogical. And yet it is with the verve of wartime landgirls that they rise to the challenge, seeking out the positives in the economic downturn, not least the possibility that leaner times may mean leaner physiques.
“The way I see it I can lose a bit of weight and still buy the products I want to buy,” says PA Alice Williams, who describes herself as being “from the Joan Collins school of make-up”.
“It’s given me the excuse I needed to cut down on food, and I’d much rather that than start buying cheaper make-up brands and face products. Generally, I spend about a tenner a week on cosmetics, and have done since I was a teenager.” Fashion PR boss Caroline Shapiro adds: “I’m happy to exist on a tin of baked beans if it means saving money for clothes and make-up”.”
Do you fall in that category of women? I think if it ever comes down to starving for a lipstick, then your finances are definitely in dire condition and you have more to worry about than just a lipstick. I’m not that extreme in the fact that I would live on a can of beans just so I could still buy a new tube of Diorshow mascara. I can definitely cut back on both food and fashion. I’m not going to start eating cheap processed foods and giving up the fresh nutrition-rich vegetables and meats. But I can definitely cut back on the times that I go out to eat or get takeout. As for beauty products, I can cut back on most makeup items (not lipgloss with SPF though), but it’s the skincare products I would have a harder time to cut back on. A fabulous cleanser, exfoliant, moisturizer, and sunscreen are a MUST routine for me which I will compromise on. Luckily there are many great options both in high-end department stores and drugstores.
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